The longer version
Story Behind JSK
There is a short blurb on the Home page but if you are interested in the longer version of my story and how I came about to build JSK, please read on. I am not used to sharing so much about myself online but if my story helps to inspire someone else to follow their dreams and live the lifestyle they want to live, no matter what adversity has crossed their path, then that will make me happy But first I’ll explain what makes the JSK range unique.
The JSK Mission
To provide a beautiful range of quality, multipurpose kitchenware that saves space and is therefore perfect for people who live in a tiny space such as a motorhome, campervan, tiny home, small houses or apartment or boat!
What Makes the JSK Kitchenware Smart?
Smart in Space
Perfect for your limited space, these pieces either fold flat when not in use or are of a compact size to fit in a small space.
Smart in Function
Kitchenware that can go from
Freezer to Oven!
Truly multipurpose they will become your trusty friends in the kitchen you will use them that often.
Smart in Quality
Made from premium grade silicone (Germand LFGB standard) rather than the typical FDA lower standard – safer for you and better taste.
What Does JSK Stand For?
Freedom. Fun. Food. Practicality. Quality.
So how did I come up with the name ‘Just Smart Kitchenware’ or JSK for short? Well the ‘JS’ are the initials of my first and middle names so I thought about words that represented what my products were about that started with J & S i.e. ‘Just Smart’ and that is how the name JSK came to be!
1992 – 2014
Following the ‘Normal’ Work Life Path
Until 2014 Jacquie lead a ‘normal’ working life in the corporate world having spent 25 years in the IT industry in various roles including as a trainer, running a Help Desk, business analyst, project manager and consultant helping to improve business processes and outcomes in organisations in the public, Not-for-profit and private sectors. She had always had an entrepreneurial desire bubbling away in her and found working in the confines of set times on set days extremely difficult. But back then people stayed in the same role working for the same company for years on end – it was the normal and safe thing to do. So Jacquie persisted but did change jobs every 2 years because something better either came along or she moved interstate.
Change of Life Direction
Events in the couple of years prior to 2014 changed all that. In 2012 Jacquie walked away from her life savings and nearly everything she owned to remove herself from an unsafe personal situation. Then with zero net worth decided that continuing to work for someone else (now in her mid-late forties) was not going to set her up for retirement. She had to do something different. Having lost it all she had nothing else to lose which gave her the drive and determination to leave the safe and ‘normal’ corporate world and try something else. She had to give it a go.
She took her passion, patience & persistence (skills that could not be taken away from her) along with her business skills and immersed herself in learning to create an ecommerce business and selling on Amazon. Jacquie’s first product, a 3 piece travel cutlery set in neoprene pouch was the first on Amazon in the US to include a knife. Whether it was luck, divine timing or something else, the cutlery set proved very popular and Jacquie set about building a business called Roaming Cooking – recipes and kitchenware designed for travellers. This also included self-publishing a little pocket book of recipes for travellers called ‘The Backpacker Chef‘.
2015 – 2017
Life on the Road
Jacquie bought and lived in a little Teardrop trailer, travelling the east coast of Australia exhibiting her wares at Camping & Caravan shows and working on her online business from her laptop in coffee shops and in caravan parks. It was a lifestyle she adored. The freedom, oh the freedom. To work when she wanted to work and not work when she didn’t. To be able to open the door of her Teardrop in the morning and step straight out into nature, often in one of the most picturesque settings in the world. The freedom of having minimum belongings with her. She never felt lonely, catching up continuously with other people also doing the rounds exhibiting at the shows – likeminded people with a love of business and travel just like her.
This is when Jacquie tested out a lot of the collapsible kitchenware. Two and ½ years later Jacquie sold the business giving her enough to put a large deposit towards a beach shack in Adelaide, South Australia which she uses as her base. Travel is still her passion. Particularly Mobile Van life.
2018 – Present
No Going Back
There was no going back to the Corporate world now (except temporarily to raise capital for her business) and so Just Smart Kitchenware was born.
The initial idea was to focus on kitchenware that was ‘smart’ in some way be that ‘tech smart’, ‘space smart’, ‘eco smart’ or ‘design smart’ but that ended up proving a little difficult as there was no specific audience to target and help. Given her love of travel, minimalist living, smart kitchen gadgets and love of helping to come up with solutions to improve practical problems, Jacquie is now focussing on providing multipurpose, space-saving kitchenware for those living in tiny spaces, such as an RV, Campervan, Tiny House, Small Apartment or Boat!
I would love to hear from you
Get in Touch
If my story has inspired you in any way please let me know as I would love to hear from you. Or if you would just like to say hi or offer any suggestions, comments about my products or website, I would like to hear from you too!